Design Strategy

Applying design as business strategy.

Vision is about people. More specifically, the future of people. It's a tool for bringing people together. It's not an everybody thing. It's specific to the people you care about and that care about you. A solid vision means you know your demographic and what makes them emotionally connect.

Research / User Data & Personas / Alignment & Stakeholder Engagement

How to Win

1. People

understand who you're talking to

Strategy is about knowing thy self. It's knowing the market and understanding the landscape. And more importantly, being real to yourself and the people you serve. It's about highlighting the qualities your competition can't grasp. This is critical ground work for creating an emotional connection.

Brand Differentiators / Market Positioning / Team Interviews / Brand Persona

How to Win

2. Positioning

find what makes you different

Design for emotional connections. Design is about building the framework for your brand experience. It's about taking advantage of every touchpoint with a customer to strengthen your brand's relationship with its audience.

Identity System / Customer Experience / Presentation

How to Win

3. Framework

Design an identity that connects

Technology can delight, but delight doesn't always last. Emotional connections do. Technology is about easing into that connection, making things feel natural. It's the application for your being, the reason for people to shift from like to love.

User Experience / User Interface / Application

How to Win

4. Application

Give people a reason

Marketing is about understanding your customer journey, knowing when and where they will need you. More importantly, being there and being of value before your competition.

Research / Customer Experience / Social Media / Paid Advertising

How to Win

5. Presence

Allow people who care in

Marketing is about being there and being of value. Value is what will keep your customers, your customers. In today's noise filled world, it's hard to stand-out. The perfected ad or pitch loses to the quicker more agile solution. We take these challenges seriously and push our creative teams towards crafting stand-out messaging delivered in the appropriate mediums at the most timely moments.

Illustrations / Photography / Video / Live Production

How to Win

6. People

Allow people to own the culture
what is Design Strategy

Design strategy is where design means business. It's about tracking design initiatives for value. From your brand's positioning in the market to lean business design experiments & foresight research.

how is Design Strategy applied

To apply design as business strategy, we have to understand your business' level of design maturity and integrate initiatives that include adoption of design processes into workflows.

Vision is about people. More specifically, the future of people. It's a tool for bringing people together. It's not an everybody thing. It's specific to the people you care about and that care about you. A solid vision means you know your demographic and what makes them emotionally connect.

Research / User Data & Personas / Alignment & Stakeholder Engagement

How to Win

1. People

understand who you're talking to

Strategy is about knowing thy self. It's knowing the market and understanding the landscape. And more importantly, being real to yourself and the people you serve. It's about highlighting the qualities your competition can't grasp. This is critical ground work for creating an emotional connection.

Brand Differentiators / Market Positioning / Team Interviews / Brand Persona

How to Win

2. Positioning

find what makes you different

Design for emotional connections. Design is about building the framework for your brand experience. It's about taking advantage of every touchpoint with a customer to strengthen your brand's relationship with its audience.

Identity System / Customer Experience / Presentation

How to Win

3. Framework

Design an identity that connects

Technology can delight, but delight doesn't always last. Emotional connections do. Technology is about easing into that connection, making things feel natural. It's the application for your being, the reason for people to shift from like to love.

User Experience / User Interface / Application

How to Win

4. Application

Give people a reason

Marketing is about understanding your customer journey, knowing when and where they will need you. More importantly, being there and being of value before your competition.

Research / Customer Experience / Social Media / Paid Advertising

How to Win

5. Presence

Allow people who care in

Marketing is about being there and being of value. Value is what will keep your customers, your customers. In today's noise filled world, it's hard to stand-out. The perfected ad or pitch loses to the quicker more agile solution. We take these challenges seriously and push our creative teams towards crafting stand-out messaging delivered in the appropriate mediums at the most timely moments.

Illustrations / Photography / Video / Live Production

How to Win

6. People

Allow people to own the culture
INSights on design strategy

Vision is about people. More specifically, the future of people. It's a tool for bringing people together. It's not an everybody thing. It's specific to the people you care about and that care about you. A solid vision means you know your demographic and what makes them emotionally connect.

Research / User Data & Personas / Alignment & Stakeholder Engagement

How to Win

1. People

understand who you're talking to

Strategy is about knowing thy self. It's knowing the market and understanding the landscape. And more importantly, being real to yourself and the people you serve. It's about highlighting the qualities your competition can't grasp. This is critical ground work for creating an emotional connection.

Brand Differentiators / Market Positioning / Team Interviews / Brand Persona

How to Win

2. Positioning

find what makes you different

Design for emotional connections. Design is about building the framework for your brand experience. It's about taking advantage of every touchpoint with a customer to strengthen your brand's relationship with its audience.

Identity System / Customer Experience / Presentation

How to Win

3. Framework

Design an identity that connects

Technology can delight, but delight doesn't always last. Emotional connections do. Technology is about easing into that connection, making things feel natural. It's the application for your being, the reason for people to shift from like to love.

User Experience / User Interface / Application

How to Win

4. Application

Give people a reason

Marketing is about understanding your customer journey, knowing when and where they will need you. More importantly, being there and being of value before your competition.

Research / Customer Experience / Social Media / Paid Advertising

How to Win

5. Presence

Allow people who care in

Marketing is about being there and being of value. Value is what will keep your customers, your customers. In today's noise filled world, it's hard to stand-out. The perfected ad or pitch loses to the quicker more agile solution. We take these challenges seriously and push our creative teams towards crafting stand-out messaging delivered in the appropriate mediums at the most timely moments.

Illustrations / Photography / Video / Live Production

How to Win

6. People

Allow people to own the culture
Consultations

A

workshops

workshops

Vision is about people. More specifically, the future of people. It's a tool for bringing people together. It's not an everybody thing. It's specific to the people you care about and that care about you. A solid vision means you know your demographic and what makes them emotionally connect.

Research / User Data & Personas / Alignment & Stakeholder Engagement

How to Win

1. People

understand who you're talking to

Strategy is about knowing thy self. It's knowing the market and understanding the landscape. And more importantly, being real to yourself and the people you serve. It's about highlighting the qualities your competition can't grasp. This is critical ground work for creating an emotional connection.

Brand Differentiators / Market Positioning / Team Interviews / Brand Persona

How to Win

2. Positioning

find what makes you different

Design for emotional connections. Design is about building the framework for your brand experience. It's about taking advantage of every touchpoint with a customer to strengthen your brand's relationship with its audience.

Identity System / Customer Experience / Presentation

How to Win

3. Framework

Design an identity that connects

Technology can delight, but delight doesn't always last. Emotional connections do. Technology is about easing into that connection, making things feel natural. It's the application for your being, the reason for people to shift from like to love.

User Experience / User Interface / Application

How to Win

4. Application

Give people a reason

Marketing is about understanding your customer journey, knowing when and where they will need you. More importantly, being there and being of value before your competition.

Research / Customer Experience / Social Media / Paid Advertising

How to Win

5. Presence

Allow people who care in

Marketing is about being there and being of value. Value is what will keep your customers, your customers. In today's noise filled world, it's hard to stand-out. The perfected ad or pitch loses to the quicker more agile solution. We take these challenges seriously and push our creative teams towards crafting stand-out messaging delivered in the appropriate mediums at the most timely moments.

Illustrations / Photography / Video / Live Production

How to Win

6. People

Allow people to own the culture